It was Jim Collins who gave us the new word BEHAG (Big Hairy Audacious Goal). It is the concept of a vision so compelling, so clear, so focused and so energizing that it cannot be ignored. In fact, by its very nature it draws people in who resonate and want to be a part of it.
This kind of vision is not necessarily about big or expensive. We too often attribute compelling vision as big numbers. Not so. Compelling vision may be to be part of a coalition of churches to together reach every home in a city. Your church size does not matter, but the vision is compelling. It may be to become a congregation known for its love and compassion in the community. It could be to adopt a region of the world where a congregation is committed to bringing the Gospel in a holistic way - a huge challenge that is not dependent on church size.
Compelling vision is a vision that can be articulated clearly, meets real spiritual needs, is other centered rather than us centered, requires significant energy and even sacrifice to accomplish and will positively and significantly impact a group, community or area with the love and message of Jesus. It's mandate is one that cannot be ignored.
Here is a counter intuitive principle. We often think people will be motivated to participate and give and become excited when it is something that benefits them. Actually, for most, the more "other centric" a vision is, the more compelling it is. It calls us to something. It challenges us to participate in what God is doing in big ways. It requires the skills of everyone. It invites us to sacrifice for the sake of something great. It lifts us out of the mundane and calls us to something of eternal significance.
What is your ministry's compelling vision?
Oh, about BEHAGs? Jesus gave us the biggest one ever. It is the great commandment to love one another as He loved us and the Great Commission, to reach our world for Him.