Everyone should have one: A personal gospel initiative - an intentional strategy for meeting and relating to unbelievers for the sake of relationship and opportunities to share the gospel.
For many of us this will include neighbors where relationships are a natural. One of my gospel initiatives is a restaurant where I often work and meet for business lunches or breakfasts. Because I am there often (I have my own table - number 40) I also know all the staff and have developed good relationships with them. They know my name and I know theirs. We talk, I have shared some of my books with them and we are friends. Friendships lead to conversations which lead to opportunities to share the gospel.
What would happen if every member of our congregations had a personal gospel initiative? People they are praying for and intentionally relating to with the goal of loving them and sharing Jesus with them? It would vastly outdo all of our programmatic evangelistic efforts (good as they may be). It might even become a lifestyle which is always the goal.