I get the fact that some Christian leaders will become well known. And, that they will be pushed to become celebrities because that is our culture. We celebrate celebrities, we love to rub shoulders with them, name drop that we know them, visit their churches and buy their newest book. Even quote them - almost like Jesus. And perhaps we often treat them a bit like Jesus.
Celebrity Christianity is very foreign to the humble ministry of Jesus which pointed people to the Father and made it clear that He was doing what the Father told Him to do. Here was a member of the Godhead pointing people to the Father through Him. He served others rather than wanting to be served. He humbled himself by becoming a creature and like those he created. He was not interested in being a celebrity - He was interested in people hearing the Good News and He went to the most unpretty people to share it as they were the most receptive. I wonder if He would even recognize the celebrity Christianity of our day.
Again, some will be well known whether they like it or not. But there is a great difference between those Christian leaders in that category who live with humility and servanthood and those who use their star status for self promotion, book sales and a platform for themselves. I can name well known individuals in both camps. For examples of the humble side consider John Ortberg, Rick Warren and Timothy Keller. You can contrast those with individuals who fit the other description.
The bottom line is that when we turn the spotlight on us we have turned it away from Jesus. When we promote ourselves we have ceased to promote the Father. When we use our ministry for personal gain we have crossed a line from calling to self aggrandizement. In ministry, our platform is simply one of turning the spotlight on Jesus continuously. The larger the platform He gives, the more focused we must be on where the light is shining.
If we represent Jesus we must be sure that we look like Jesus.