Too often, we overlook the fact that every decision we make that affects others in an organization says something about our culture. Here are two recent examples.
My wife and I were recently in a local TJ Maxx in Manchnessy Park, where my wife loves to hunt for bargains. We found a few but then stood in the checkout line for an interminable amount of time, waiting to pay. Ten people were in the line when I got to the sole cashier. The crazy thing was that the store manager was up in the front, fiddling with cleaning up some items and ignoring the growing line.
What did this say about the store culture? It clearly said that regardless of the company's value statement, the customer did not come first at this store. The fact that the manager could ignore the customers sent a strong message to those of us who were in the line and the rest of the staff that there was no need to be customer-centric. After all, the leader of this store certainly was not. It was all I could do not to say something as I watched the manager ignore his customers.
My wife works for one of the upscale care facilities here in Rockford, IL. I often get a glimpse at their culture through the stories she brings home. The dining facility has been practicing making food available to the staff, who help the residents eat at no charge or a nominal charge. Every day, the leftovers are thrown away (yes, you heard that right), so if there is food left, the restaurant staff will gift it to the staff who have been helping.
No longer. Now, it is forbidden to give or receive free food, and the price of food has gone up for staff. And they continue to throw the leftovers away.
The residents who eat there are aware of the new rules and wonder why the administration would do this when the uneaten food is discarded. The staff are all wondering the same thing. But here is the thing. This decision sends a clear message to the staff that they are not valued by the management. The management obviously wants additional income - by charging the staff more - and the net result is that staff no longer buy the food and cannot receive leftovers at no charge. One staff member was reprimanded for accepting food in front of the diners (residents) and staff who were there. And, of course, the leftovers are thrown away daily!
Every organization should ask this question when making decisions that impact their constituency: "How does this decision or my action reflect the culture we want to build here?" Or, "What message are we sending when we make this decision?"
When the store manager ignores the growing line of customers who want to purchase his products, he sends a message about the store's culture. I don't intend to go back! It was such a blatant statement that I was not valued there that I took note and said I would take my business elsewhere.
When my wife's employer forbade staff from giving food destined for the trash to employees and then hiked the official price they were to pay, what did that communicate to staff and residents? Both groups walked away with a message about the culture that I don't think the management intended to send, but they sent it because they did not think through the implications of their decision. Those implications were lost on the decision-makers rather than on their constituents.
Every day, leaders in organizations make decisions that impact their constituents. Unfortunately, they often don't consider those decisions in terms of culture and the message they are sending. Our well-written statements are frequently not reflected in our decisions, and our constituents read our actions far more than they read our finely-tuned value statements. In fact, our written statements about culture and values are meaningless when our actions contradict what those statements actually say.
